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Seeker of knowledge, adventure & laughter. Consultant/advertiser for top brands. #passionatelycurious

This website is dedicated to my personal experiences running hundreds of experiments with human behaviour and persuasion to help businesses grow. It's a mix of insights, observations and tales of caution that I hope will inspire you to see the full potential in your own business.

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Origin Story

From an early age I've been fascinated with the question of what makes people tick?

I'd stay up late reading book on psychology and marketing. Watching movies that stir the emotions and then searching to understand why it works in the way it did.

This led me to a career in film, then sales and eventually advertising...

During which I've had the pleasure of working with a wide range of businesses from the local salon to fortune 500 and global influencer brands.

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FEATURED POSTS

Lessons learnt from interviewing over 100 entrepreneurs from all walks of life

How to get Franchisee Leads

Marketing a SAAS Business

HERE ARE SOME OF THE LEGENDS I'VE WORKED WITH

These guys come highly recommended, since working with them for 3 months our conversions have doubled and the cost of our leads have actually halved

  • Rich T

    Food Delivery Company

With-in the first two days we got 120 leads and basically had to press stop on the campaign!

  • Scott E

    Financial Planner

The team were very responsive throughout the entire program, Conversions on the page have increased from 2.92% to 7.89% - a 270% increase in conversions! With his suggestions using live chat we captured an additional 200% improvement which reduced our cost per lead by HALF

  • David D

    Travel Agency