Seeker of knowledge, adventure & laughter. Consultant/advertiser for top brands. #passionatelycurious

This website is dedicated to my personal experiences running hundreds of experiments with human behaviour and persuasion to help businesses grow. It's a mix of insights, observations and tales of caution that I hope will inspire you to see the full potential in your own business.

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Origin Story

From an early age I've been fascinated with the question of what makes people tick?

I'd stay up late reading book on psychology and marketing. Watching movies that stir the emotions and then searching to understand why it works in the way it did.

This led me to a career in film, then sales and eventually advertising...

During which I've had the pleasure of working with a wide range of businesses from the local salon to fortune 500 and global influencer brands.



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  • Rich T

    Food Delivery Company

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    Financial Planner

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    Travel Agency