Posts

Pareto Principle

PARETO PRINCIPLE : WHY 80% OF YOUR RESULTS COMES FROM 20% OF YOUR ACTIVITIES

One of the concepts that’s been running on repeat in my head the last few weeks is that of 80/20 also known as Pareto principal.   The overall meaning behind it is that most of the results in a given situation can be attributed to a small amount of causes.   Applying this principle to…

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Cyber Security Best Practice for Small Business Owners

Regularly Backup All Important Data As a small business, losing your data can be a nightmare. To save yourself time, money, and even your livelihood, you should be prepared with a backup strategy. But where do you start? It all begins with asking a few simple questions such as; What kind of backup do I…

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How to get Franchisee Leads

At the time of publishing this video the funnel was producing 500 leads p/month. For a franchise that sold on average $35k to each new person that came on board.

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7 ways your local business can use online marketing to get more customers

With the rise of social media and smartphones, now more than ever consumers are turning to the internet to influence their buying decsisions. As a business owner, where and how you show up online will have a huge effect on the future success of your business. As with most things I prescribe the goal is…

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10 Things You Should Decide on Before Getting a New Website – 2017 Edition

– Who will be updating the plugins/themes Websites like most things get updated with security patches, improvements to speed and functionality as time goes in. It’s important to ensure these stay up to date or you risk opening yourself up to vulnerabilities from hackers and simply sub par performance.   – Backup, Backup, Backup! I…

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Marketing a SAAS Business

SaaS Business Model Success Overview: 80% of the results that you’ll get in growing your SAAS user base comes from understanding your customer needs and wants and creating habits associated with using your application. The way we gather this information is through asking them and measuring the data that we collect based on their behaviours.…

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7 marketing formulas that are essential to the long term success of your business

For some strange reason, many businesses and marketers are operating blind….. meaning they have no idea what’s really going on in their business and those of their clients. In fact Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate…

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How-To Generate Beauty Salon Leads For $3 Each Using Facebook Ads [Case Study]

In this case study I’m going to share the exact campaign that we used to generate $3 leads for The Eyebrow Specialists. So if you want to learn how to use Facebook and smart advertising to grow your Beauty Salon then this is for you!   Part 1: Start With A Great Offer One of the main things I…

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Hacking the brain to form habits

It’s somewhat of a paradox how simple we as humans can be when our brains are soo complex. Take for example the nature of creating habits… In order to do that one must engage in said activity religiously until it becomes second. The same applies for becoming ‘talented’. What from the outsiders perspective may look…

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Content required for creating a website

Content required for creating a website. Sadly most websites are built without a clear plan and without considering the needs of the intended audience. This short guide shows you the right way to plan your websites content.   Websites serve as your digital storefront, they’re the first impression your potential customers get before deciding whether…

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