Blog

  • All
  • articles
  • DIGITAL STRATEGY
  • Facebook
  • guides
  • Marketing
  • personal thoughts
  • Uncategorized
  • WEBSITE DESIGN & USABILITY
website-content

Content required for creating a website

Content required for creating a website. Sadly most websites are built without a clear plan and without considering the needs of the intended audience. This short guide shows you the right way to plan your websites content.   Websites serve as your digital storefront, they’re the first impression your potential customers get before deciding whether…

Steam-From-Ears

6 things most web designers don’t know that  are silently killing your chances of online success.

6 things most web designers don’t know that  are silently killing your chances of online success.   Problem: The majority of web designers are JUST designers… i.e they’ll take exactly what you tell them and create a pretty picture with it. Solution: Start with your end user in mind. (Visitor Avatar) and build your website…

market-awareness-jos

Are you even marketing to the right people?

The success or failure of any marketing campaign  comes down primarily to two things.   Who you are advertising to The offer that you present them   In this article  we will examine number one. In the Marketing world we call this target audience  selection.   So how do you select the correct Target audience?…

pen1

Principles to live by

The funny thing about life is it doesn’t come with a guide book, as people we generally grow up with a certain set of beliefs some from our parents, others from the environment around us. But rarely do we stop to question these operating principals. For me personally, the journey to becoming a man in…

local-seo-for-small-business-jos

WTAF is local seo for small businesses ???

Truth be told until recently I had no idea what SEO was. I mean I understood a few things like relevancy and links and other jargon that the techheads use but in all honesty it didn’t fully click. I’d generally put it in the too hard basket or refer to friends who mastered this dark art.…

How-To-Create-a-Business-Manager-Account1

How to Create a Business Manager Account

Did you know that Facebook has a Business Manager account which allows businesses to manage, control, and share their add accounts, pages, and other assets in one page? Business Manager makes running a business organized and easy. Creating an account is fast and simple. Follow the steps below to start a Business Manager account. Step…

businessorpromotion

Are you running a business or a promotion?

#ThursdayMarketingLesson It’s funny how what once seemed extraordinary become the norm.. I spent some time looking through current campaigns for our fitness clients this morning. Each of them has had well over 100 people saying they wanted to try their services out in the last couple of weeks. As of just now, had a conversation…

juice-worth-the-squeeze-1024x630

Market Research – The Essentials

Revealed: The 7 essential questions you need to ask before you write any sales copy In business – and in life – we have a finite number of hours in the day and a limit to the attention that we can give any number of things at one time. When it comes to writing effective sales…

outbound email marketing

Outbound Email Marketing Workshop

Roddy Gibbs from SellHack covers everything you need to know to start creating highly effective cold email campaigns. Here’s what you’ll learn: Why smaller business can and should try these techniques What to do with the leads/automated email campaigns Example campaign structure. Where to find leads/identifying prospects/ using tools to find prospects How to write…

copywritingessentials

Copywriting Essentials for Lead Generation Campaigns

In this article we’ll be discussing the basics of how to structure your offer in order to get a response from your prospects (response meaning to take the action of either buying your product service or providing you with their contact information) First a few core principles of direct response With direct response advertising, you need…