Marketing

Google Analytics For Infusionsoft

This post is written specifically for Google Analytics and Infusionsoft users, but even if you use another provider for your email marketing and/or shopping cart software, many of the following tips still apply, so please read on. We integrate Google Analytics with Infusionsoft in our online marketing in two primary ways; analyzing our email marketing…

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Experiments in Data Visualisation

The four letter word that has allowed my clients to profitably scale their already substantial advertising budgets by over 500% over the last month and still rising. 🤑 DATA! 📶 Take a page out of the amazon playbook with this strategy to grow your business at scale. They use data to keep an eye on…

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The not so common sense guide to marketing your business

In order to be truly effective at marketing your business you must take an approach that defies the common advice spouted by so called online marketing gurus.   And focus on a scientific approach.   Begin with gathering the raw materials.   The facts about your market, the product/service itself and any anecdotes about it…

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General Data Protection Act 2018 Compliance Guide

I’ve had quite a few questions about GDPR and how it relates to websites and marketing and how they can ensure that they’re compliant of late, and as a result have researched into how it’s being rolled out and what businesses will need to do to ensure that they’re compliant.

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Marketing a SAAS Business

SaaS Business Model Success Overview: 80% of the results that you’ll get in growing your SAAS user base comes from understanding your customer needs and wants and creating habits associated with using your application. The way we gather this information is through asking them and measuring the data that we collect based on their behaviours.…

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Are you even marketing to the right people?

The success or failure of any marketing campaign  comes down primarily to two things.   Who you are advertising to The offer that you present them   In this article  we will examine number one. In the Marketing world we call this target audience  selection.   So how do you select the correct Target audience?…

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Market Research – The Essentials

Revealed: The 7 essential questions you need to ask before you write any sales copy In business – and in life – we have a finite number of hours in the day and a limit to the attention that we can give any number of things at one time. When it comes to writing effective sales…

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Outbound Email Marketing Workshop

Roddy Gibbs from SellHack covers everything you need to know to start creating highly effective cold email campaigns. Here’s what you’ll learn: Why smaller business can and should try these techniques What to do with the leads/automated email campaigns Example campaign structure. Where to find leads/identifying prospects/ using tools to find prospects How to write…

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