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The 5 Micro-Moments To Hit With Your Messaging

Google recently announced that people now need between 21 to 24 touches before they are ready to buy. It used to be 9! For someone running a business this means that in order to command attention and position your product/service as the leading choice during their selection process you’ll need to create content that that…

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How to check one GSuite account from another

Google may block sign-in attempts from some apps or devices that do not use modern security standards. Since these apps and devices are easier to break into, blocking them helps keep your account safe. To disable this security feature: Sign in to Gmail Click here to access Less Secure App Access in My Account. Next to “Allow…

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Here’s what you need to know about Google ADs

Setup Conversion Tracking Before you do anything make sure tracking is set up!! Ecommerce ensure dynamic values are being captured and sent back to Google Ads Leads set up tracking on the thank you page Phone call tracking (Both for website and direct from Ads) Account Settings Make sure you’ve set the account to send…

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How to start your podcast

Podcasting is a powerful tool when it comes to growing your influence, reach and inbound sales. Like any form of content it should be seen as a long term play as part of your content marketing strategy. In this guide I’ll be outlining the basic steps you’ll need to take to start your own podcast.…

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Tracking Infusionsoft Order Forms in Google Analytics

We’ll be looking at tracking Infusionsoft order forms via e-commerce tracking feature of google analytics. GTM would be used for the setup process. Here are some important prerequisites: Make sure analytics tracking is turned on in View > E-commerce settings GTM Code is installed on all pages of the site. Here’s what you’ll get E-commerce Transaction Data in Google Analytics No Duplicate…

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Unlocking The Transformational Power Of Web Analytics

Unlocking The Transformational Power Of Web Analytics To make more profits, discover new market segments and hone in on what is and isn’t working in your business What you’ll learn during this presentation: ✅ What is your conversion rate and why does it matter? ✅ How your analytics data can be linked directly to your…

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Copywriting Essentials for Lead Generation Campaigns

In this article we’ll be discussing the basics of how to structure your offer in order to get a response from your prospects (response meaning to take the action of either buying your product service or providing you with their contact information) First a few core principles of direct response With direct response advertising, you need…

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