Taylor Welch

Jos Aguiar
Hey guys. So today I’m doing something a little bit different Rashid live streaming to Facebook whilst recording the interview. So for those of you who are connected with me, you’ll be seeing this live and for those listening on the podcast, assuming you’ll be hearing the a little bit later. Anyways, on the on the podcast on the show today I’ve got Taylor Welsh from traffic and funnels, we’ll be talking about how he changed his business model to go from zero to seven figures in eight months. How he had to make a million dollars by making yourself less available. And a whole lot more. I’m actually really looking forward to this interview. Anyways, Taylor, how are you? Man? Let’s switch things. What’s up? What’s up, brother? Dude,

Taylor Welch
dude, live in the dream kind of

Jos Aguiar
pushed up that intro a little bit. So could you actually just share us with us what you do yourself. So people meeting you first time?

Taylor Welch
Well, I I write copy. I consult with clients on how to build their business models who deal with a lot of infrastructure marketing issues, because everybody can teach marketing today, it’s usually about latest fad, latest software. So we help people build really, really effective acquisition funnels and paid traffic. So primarily people who work with clients, or client based business, helping you really get your business to a place where you’re not hunting for clients. They’re kind of coming to you through paid traffic, things like that. And that’s what we do.

Jos Aguiar
Okay, so how do you get into that? What is it? So I understand you mostly old high ticket clients, that’s from an advertiser perspective, you’ve kind of come into the marketing world just done everything right, where it’s most people seem to stumble 56789 times before they even work at what they’re doing. So what is it that made you different?

Taylor Welch
Yeah, that’s like, a whole areas to me, because we’ve made so many mistakes, dude. Or totally not the overnight success, like Chris has been, Chris is my business partner he’s on in Charlotte. I’m in Nashville. And we both been doing business for a while. I mean, Chris has been behind the scenes, as a freelancer probably like going on eight or nine years. At this point. I’ve been in the game a little bit newer, probably two and a half, three years. And we made a lot of mistakes. I mean, the thing with us is like, we learned quickly, we kind of front loaded our mistakes. So we made almost every mistake you can and like the first month and a half, but then learn from it, and then kind of found out what works. I think we already had a little bit of expertise with Facebook and Infusionsoft and some of the stuff so we had made our mistakes behind the scenes. We have people sometimes, like did it. Where did you guys come from? It’s like, actually, we you know, been here for a while, but you just didn’t know who we were. So yeah.

Jos Aguiar
Okay, so what I need to elaborate on that. So where do you start? Um, say you’re more from the corporate world originally?

Taylor Welch
Yes, I worked in real estate. Well, I’ll start back, I worked at a church and then I worked in real estate. And my wife is a hairstylist. And we lived in Memphis at the time, like when I was just getting into business. And, dude, I mean, I had like, probably the roughest beginning of anyone that I can think of. I was telling a buddy the other day. Houses like it’s amazing, like, how many people like probably would have quit and I just couldn’t afford to quit. I had already like, put so much time and money. So I bought one of my first courses by John Carlton, because I wanted to get out of corporate world and I wanted to help my wife grow her business, you know, John Carlson, right, John? Yeah, the, the most ripped off copywriter in the world. So I actually it was a book it was, um, I got a book called The Entrepreneurs guide to getting your shit together. And I read that I was at the beach. I remember like, it was literally like yesterday, and I was just like, dude, how can you make money by like, you know, protecting government material because that’s what I thought copywriting was, like protecting songs and stuff like the US government like copywriting. I was sucked. I was a total newbie do like, what is copywriting? Read through that book, read it again, bought his kick ass marketing secrets of a marketing rebel. Went through that and dude, I just started like, going down the rabbit hole, started sending out direct mail for my my wife’s business to get her clients. The first couple ones didn’t work. But then she started getting clients from it. That was like the moment of like, oh my gosh, this actually works and then From there, I went into like, a, probably 14 month like depression, of not being able to get anything else to work. So I tried affiliate marketing that didn’t work. I actually got like banned from Facebook and like banned my Infusionsoft account almost got taken away from me. Yeah, it’s crazy. I mean, all the mistakes that new people make. I just made them really fast and like right on top of another, you know, getting my first copywriting client. And it Bob’s totally bombs. Like, I know before that I got my first copywriting client, he didn’t even use the material it was he was like, he didn’t want to tell me that it wasn’t good enough, but it wasn’t good enough for him to use it. And then I got my second copywriting client, and send it out to like 50,000 people, and I got like two sales or something stupid like that. Awful, awful. I remember putting a post in one of the copywriting groups on Facebook looking for clients. And I like spent hours writing this like cool, fancy post trying to clients, like if you need help on your sales letter, blah, blah, blah, blah, that reached out to me, you know, like, just a beginner guy. And I got like, it went viral. got like, 40 comments on it. But in the worst way possible. It was like, You should hire a copywriter to write your pitch, man, you can’t even write copywriting for yourself. Like I came home for dinner. And my wife was like, What’s wrong, I was just like, I hate business. Like, this is the worst industry possible. I’m going to quit. And long story short, I didn’t quit. You know, I just kept getting better kept copying out ads by hand every single morning at 530 in the morning at Starbucks, and I’d go to work and then I’d get off work, go to the gym, and then come home and work on my business tonight. And eventually started getting a little little bit of small wins here and there. And the hockey stick growth, you know, like I made all those mistakes. And then from there, my growth happened really, really quite quite quickly. And I was able to quit my job and do some freelance work, and then met Chris. And we started an agency traffic and funnels, we were doing some done for you clients and then decided we didn’t like doing done for you work anymore because we wanted to kind of be our own clients started consulting. And here we are, it’s been a really fast ramp up over the past eight or nine months.

Jos Aguiar
Okay, so how did you first meet? What was the you seem to be very different? Yes, very similar. What’s the connection there?

Taylor Welch
We met on Facebook. Cool. In a mastermind, actually. Do you know Ryan the back?

Jos Aguiar
Yes. And around the back. So

Taylor Welch
I joined Ryan, the VAX mastermind Next Level Mastermind group like right at the beginning, there were only like 300 people in there. And I was posting some of the stuff I was doing with some with some of the funnels that I had built for clients and had a couple retainer clients. It was just kind of posting what I was learning. And he was like, Dude, this, these funnels are really cool. And then he looked up and my wife knows, like his wife’s one of their mutual friends. Your audience probably doesn’t care about this at all, but

Jos Aguiar
just don’t worry about it. It’s just you and me.

Taylor Welch
I was like, Dude, I was like, he we got on the phone. Somehow. I was like, Dude, we should partner up because you run paid traffic. And I write, copy and build funnels, and you can’t have one without the other. And he was like, nah, nah. He’s like, I don’t think I want to do that. So then like, I was like, whatever, screw you. And then six months later, he ended up coming around, and we ended up partnering up. So

Jos Aguiar
very funny. Okay. Yeah. Moving on. He sat down inside and say he doing and done for you work. Tell me a little bit about the growth of that. And I guess why the change? You sound like you’re doing quite well with the agency.

Taylor Welch
Well, yeah, I mean, it just depends on what you want. I think like for us, we came from the done for you work. And we had been doing that for a while. And especially Chris, and you make, you know, you can make a considerable amount of money doing done for you. At the time we stopped, you know, like, I think the last one we did was like 45 grand or something with a percentage on it. And so, obviously, the money is really good. But at the end of the day, like it’s, there’s a long tail on it. There’s a lot of work involved, not that there’s not work involved in anything, but it’s just like we hired a coach in February. And he was like, if you want to scale to like, you know, 1215 $20 million. You’re not going to be able to To do done for you on the agency side, and we’re like, Okay, we just took his word for it, okay. And the next month, or the month, like the same month, we stopped doing done for you, like our income jumped up from, like, 50 grand to like, 125 grand. That because we had the time, like, we didn’t run out of bandwidth as fast. That’s insane. It’s all okay. Yeah, it’s like you need to do it done for you. Like, you have to build a big team to scale and they’re done for you agencies and Facebook traffic agencies. And, you know, those guys can do 100 300 500 grand a month, we have this massive team. Dude, up until like, two months ago, it was me and Chris. That’s it. Doing a couple 100 grand a month. So it’s like, We’re extremely lean. Now, I think we have you know, we have four employees. But still four employees for, you know, like, this month, like, yes, stupid. I mean, it’s just a different model, it’s there’s much more margin for error and just margin for everything and a consultative, rather than a done for you.

Jos Aguiar
So how does that model work? You said your How does acquisition worked for you guys in cons, a when you’re doing funnel work, and now it has look now that you’ve switched your model?

Taylor Welch
Um, well, now we just use, like, we just use a funnel, and we teach people we have, we’re pretty targeted on like, who we want to work with. So right now, our biggest our main platform main offer is like helping people who they know how to kind of get clients to referral and stuff, but they’re just really inconsistent. So they’re kind of up and down, maybe one month, they’ll have, you know, four or five, six new clients in the next month, or one or two. It’s the typical struggle of the solopreneur. It’s really hard to work on marketing all the time, because you get a couple clients, and then you have to spend time filling and then you can’t spend time marketing,

Jos Aguiar
money mode and fulfilment. Yeah,

Taylor Welch
exactly. It’s massive rollercoaster over and over. And so we kind of work with them to build. Really, it comes down to like one really simple filtration funnel that can pull people in, filter through people who are serious and not serious. And we do that with a pretty specific type of content in that funnel, and then the people who are serious will make it through. And then at the end of the day, you’ve got people on your calendar that are kind of cherry picks, top of kind of cream of the crop to talk to, and then you just enrol whoever you need for that month.

Jos Aguiar
So I’m assuming since you’d like to step consultants top funnel will use pre qualified people before you speak to them and then pick out who you actually want to speak to. And that way is that what you’re,

Taylor Welch
it’s just like that, it’s just like that, um, but it’s even a little bit more. It’s like the web, it’s a webinar. So it’s not like the VSL. So it’s a little bit more time involved for someone like to sit there and have to watch an hour long presentation to qualify themselves. The more time someone spends with you like the more qualified they are usually to get to get on the phone.

Jos Aguiar
I’m assuming that you’re usually using quite high ticket clients and their hand and as well. So what does that what kind of what price points that your clients typically selling their services for?

Taylor Welch
Three grand to 15. On the front end? Cool. Very cool. Yeah. Right at 15k. Like we only have one client selling at that level, most of them are, you know, three to 7k.

Jos Aguiar
Okay. And for yourselves and what we what does it cost for someone to come on board with you when you’re doing the purely funnel work, and now the switch the consulting model?

Taylor Welch
Well, the funnel work is like real hard to get. You know, that if, if we were to do like a funnel work now, like there would have to be at least a quarter million dollars in it for us. So there’d probably be like a good, probably six figure out front fee, then plus the percentage of whatever revenue and we’d have to see the likeliness of that turning into at least a quarter million dollars, probably within the next three, three or four months. So that takes our target market like way down, you know, we’re not really doing fun work right now. For the I mean, we have a couple different products, we’re actually in the middle of a launch right now. Basically targeted towards people the kind of more beginner to where they don’t really have their product offering nailed down. They haven’t worked with any clients and they just kind of want to get their feet up underneath them and kind of get their consistency. So that’ll probably be like no the 2k range. And then our main core offering is right now 7500 subject to change anytime we wanted to. And then we have a you know, like a mastermind on the back end. We’re more involved we do a little bit Um, that’s, like 4040 grand or something like that.

Jos Aguiar
That’s cool. And so, as an entrepreneur, whatever, you learn all these skills from your parents or what was your childhood like you? What is the most pointless? You learned from your parents? Yes. From getting them?

Taylor Welch
Well, yeah, my dad is, neither one of my parents are entrepreneurs. My dad is, I don’t know if you’ve heard of all states, like a big insurance company. And yeah, he’s like one of the VPS that I’ll say. So. Growing up, my dad kind of took me with him to like John Maxwell conferences and leadership conferences, things like that. So I’ve always been like, in the world of like, self development. But entrepreneurially like, my wife was an entrepreneur. She was like the first entrepreneur I really knew. I just didn’t really understand it. Like I didn’t, like five years ago, if you were like, ask me what an entrepreneur is, I would I have no idea. Like, I just really didn’t pay attention to any of that. I always wanted to work at a church, and then maybe work at all state or something like that at a company. And so my journey like, really, it’s happened quite quickly. But if I just didn’t read so many books have pounded all through the courses and things like that. I’ve probably spent at least 150 grand in the past two years on education and like mastermind coaching. I remember my first coach, I hired him his name was I don’t know if you’ve heard of Seth Ellsworth.

Jos Aguiar
The name rings a bell.

Taylor Welch
Okay, dude’s a baller, he’s like, eight foot tall is crazy. I don’t think he’s a 46 Six, something. But a dude, I was a month out of quitting, my job was making like, barely enough to survive like 2200 a month off of one retainer client. And he was like, coaching a six grand, and I can split it up into three payments. And I just was like, done, I have an Amex. And my limit is like three grand, but I can make the first payment. You know, I just had this like balls to the wall. Like, I would rather figure out how to pay this off than to spend like, the next 10 years of my life, like working corporate and watching my wife be able to wake up when she wants and like live the dream of the entrepreneur, you know? And so like, I’ve just been that way. You know, like, if you ask Chris, like, the biggest, like Chris’s biggest regret is like not investing more. And, you know, my biggest regret is probably investing too quickly, because there probably wasted at least, you know, 4050 grand on things that I I couldn’t get to work or like the it wasn’t the right time or like, you know, but yeah,

Jos Aguiar
I mean, I mentally desperate on stage

Taylor Welch
100% Yeah, gotcha. Yeah. But my first my first coach, Seth was awesome. He’s, he’s a great investment and that’s that launched me into within about 90 days of quitting my job I was I was bringing in 30 40k a month by myself as a freelancer.

Jos Aguiar
It’s yeah, this

Taylor Welch
funnel Yeah, copywriting and funnels. Both right and I so I found a I found a gap in the market was just like, everyone can write copy and everyone can kind of build funnels, but I was like, dude, nobody’s like writing funnels, specifically for Infusionsoft. So I dubbed myself the Infusionsoft copywriter. And started just pick it up Infusionsoft. People don’t funnels for him.

Jos Aguiar
And that’s pretty great. But cell therapies for everyone who’s on Infusionsoft is already spending a fair amount on their software services.

Taylor Welch
Exactly. Genius, my

Jos Aguiar
boy. Okay, so you kind of quit there you sent you went from that period of a year, you went from zero to a million dollars. So had that? Had those numbers play out?

Taylor Welch
Well, no, I’m my first year. I didn’t do a million dollars only did like, I only did like 140 something. I only I mean, you know? Yeah, my goal was to do six figures. Okay, my first year. And I did that I got into, I got up to about 140. And then this year, which is when we really launched like traffic and funnels on the consulting side. Right about 930k back cool, and it’s September. So

Jos Aguiar
come on, what’s that made out of? You said you do? You do still do some funnel work if they pay on the higher end. And you mostly do consulting work because that’s just teaching them what you do, basically, and training. What does that

Taylor Welch
that’s, that’s just from the consulting work. We took our last funnel client in February. And so we’re, we’re done with that unless you have a quarter million dollars to give us But uh, yeah, that’s just the consulting. And it’s just like working with clients to help them build, you know, everything that we had to learn the hard way about getting clients and not just getting clients because everyone out there is like, Hey, watch this webinar, I’ll teach you how to get clients. But really, at the baseline, like our value prop is like control, how to control the amount of work that you have to do for your clients how to how to control your acquisition systems, how to control your business model, so that you can really compounds your return on investment with your time. So we work with clients kind of on a on a spectrum of things. It’s not all just getting clients, some people can get clients, but you know, they’re only charging two grands. And if they just change a little bit of the positioning on how they sell it, they get charged for a grant. Okay, so is that so it’s kind of like helping people get level

Jos Aguiar
specifically, is that like one on one? Is that one on one kind of conversations with them? Or you’d like group Skype chats? So you have pod pre recorded trainings? How does that play out?

Taylor Welch
All the above man above?

Jos Aguiar
Okay,

Taylor Welch
all of the above? Group? A Yeah, one on one, if someone needs it. Some training masterminds. We’re just, we don’t really even like we focus on ROI. So some people in the personal conversation to really get good ROI. And some people don’t, you know, so 70% of our clients ROI within the first 30 to 60 days.

Jos Aguiar
Excellent. And gets removed from there. What is your own funnel? Are you still basically doing the same thing for yourself just Facebook ads, webinar prequalify, and get them on the when it’s gone that way?

Taylor Welch
Yeah, up until now, it’s been like the dumbest funnel you’ve ever seen like, just like, not fancy at all. One of the hooks like we’ve built our business around is like this one simple funnel, which now like everybody else is trying to use too. But like, really, the fundamentals of your business are more important than anything else. If fundamentally like you, your messaging is lined up with your market, and you can deliver on your promises, then you don’t need a lot of fancy tech or next level systems are funnels to run a million dollar business. And so we wanted to prove that and actually, our funnels, like basically you just come into UCLA, any page, you’d like it or you don’t. And then if you like it, you register and it’s just like a funnel, and we don’t even give you a replay. And then you can book a call with us, we send you some case studies, things like that. And we tell you know, about 57, this month, 57 people, percent of the people who apply, we actually turn them down. So we’re very clear on like, if you’re not a good fit, we’re not going to sell, we’re not going to sell you anything. And there’s a lot of authenticity in that. Moving forward, there are some things we’re doing to kind of like spruce up our funnels, which we can talk about that like if you definitely want to kind of know what we’re doing left notes. But up until now, it’s just been like, it’s been like, dude, anybody can build this funnel. Like, you could just like rip the whole thing off and like, probably three hours. It’s just not not complicated. You know?

Jos Aguiar
Danese love it. Let’s get Nick on here just mentioned that realest guy in the game.

Taylor Welch
Nick, Nik, dude, I am the real estate of the game actually that right now? Nothing. Actually I don’t know if that’s true. But

Jos Aguiar
before I do gets pissed off me told me to tell you this. Hey deal deals told me to just say on the live stream for you to tell Taylor. Adele says hey

Taylor Welch
dude, that guy’s a coolest guy I’ve ever met. Sure, man. Sure it is to come to Nashville. I’m gonna take him to you. So I’m gonna take him to eat some good food

Jos Aguiar
he needs get a passport sort of

Taylor Welch
veggies.

Jos Aguiar
He needs to get off the watch. And just figure that out what is he doing? That he’s a bad guy is a brown guy living in the UK wants to travel What do you think?

Taylor Welch
Did his cousin his cats. They don’t trust brown guys with cats.

Jos Aguiar
That must be it. That’s crazy frequent thought father out there. So if you’re brand guy, you’re you’re you’re okay. If you’re brown guy with cats now CEO has locking it down.

Taylor Welch
Did you guys man red flag man. That’s it.

Jos Aguiar
All right. So you talking about updating your funnels now? What is that about? Wow, the fancy Um, well, there What? Why are we going fancy? Oh, what’s, what’s the difference? Now? Why are you changing it?

Taylor Welch
Well, we’re we are, you know, a couple of reasons. One we’re doing, we’re rolling out different products. So we’ve only had one product at this point. And it’s very easy to just shove everyone through the same process. At this point, launching new products requires us to have a better handle on like, how people are getting into our funnels and like the segmentation involved there. And like actually identifying where people aren’t what they need. So there’s, there’s some segmentation we’re adding into the mix. With this new product launch. Without telling you everything I can tell you. We’re basically going to be using four different funnels kind of put into one. And based on a person’s behaviour, there’s going to be retargeting involved in that there’s going to be different videos and different training content that they get. So it’s kind of like it’s kind of like a asked method on steroids unless you saw the new the recent ask method launch, where there’s like segmentation based on a person’s like bucket. We’re actually overlaying segmentation based upon a person’s behaviour as well. So think like Frank Kern, plus, Ryan Levesque, plus Jeff Walker, kind of mix into one funnel, just crazy. Like there’s so much work involved, like just even mapping out fulfilling, but we really, we kind of want to get to a place where it’s like, this sounds bad, but we kind of want to get to a place where it’s like, we can’t just keep getting ripped off. Because we have to change our ads, like every 60 to 90 days, because like we’ll see, like literally literally like exact replicas of our ads for other coaches. And it’s like, what the heck, like I didn’t even know people did this anymore. So we’re innovating, just kind of trying to create a process that can like people can’t just copy and at the same time make a more effective flow

Jos Aguiar
not likely LinkedIn profiles word for word. Like what the what the hell

Taylor Welch
isn’t it? It’s so frustrating, man. So frustrating. I think it’s one of things man you but whatever. I mean, I guess you can take it as a compliment. Hey, he’s

Jos Aguiar
completed but it still is frustrating thing. Like, why can’t you just be original? It’s not that hard.

Taylor Welch
Yeah, yeah, exactly. It’s like but do this cool. Like with the retargeting stuff you know, Chris is a is an ad genius with retargeting. And so we’re starting to rope in like a lot of different areas where we’re just scooping up people. Like if someone doesn’t resonate with the landing page, then maybe it’s it could be two things. It could be they’re not interested in the topic. Or it could just be that the medium doesn’t suit them. And so the first step is retargeting them with a different medium. And, you know, we’re getting like $2 leads from just swapping out the medium and showing them a different ad. Which is really, you know, quite effective. Okay. That’s cool. So it makes sense.

Jos Aguiar
You say medium is in with video text or the actual offer What do you mean by that?

Taylor Welch
Like a webinar versus a report versus a checklist versus an audio podcast. You have all this stuff Yeah, yeah, the message is the same but mediums different

Jos Aguiar
so here’s a checklist to go he’s webinar webinar checklist etc. Totally. What book has had the most impact on your life man? Well, book what book? Is that? What you said? Yeah, what book has had the most influence over your life?

Taylor Welch
Depends on what topic we talking like entrepreneurship. We talking? What are you talking about?

Jos Aguiar
Let’s go for what does entrepreneurship like in general, man? Skip for both?

Taylor Welch
Dude, I’m making. I’m making you work for this interview, bro. That’s keeping you sharp. Damn straight. Dude, a

Jos Aguiar
jacket. What is

Taylor Welch
your cash? Everybody wants to be like me? No, I’m just kidding. Dude. Uh, probably the the my favourite book I’ve read it again and again and again. Let’s let’s talk like, I’ll give you two two of my favourite books. I’ll give you three of my favourite books. One is like personal development. One is like business one is entrepreneurship. I have it on my desk right now. I’ve read it probably 12 times. It’s like one of my favourite books. Well, it’s actually my backpack. There you go. sight edge. Your this? Yes, I

Jos Aguiar
have. That’s awesome.

Taylor Welch
It’s my favourite book. Cool. So this is like Jeff Olson. They call it a million dollar man. And he just talks about the process of building great businesses I think his last businesses has. It’s like a three year old company. They’re a billion dollar a year company now, so the dude knows what he’s doing. Really, really good. business wise, if you’re heard of 57 these 57 secrets is Tim McCarthy.

Jos Aguiar
I haven’t I’m gonna look this up. Six, seven secrets. Tim McCarthy?

Taylor Welch
Yeah, it’s like. Yeah, obviously.

Jos Aguiar
Tim Winton picked seven secrets, Tim Winton. To me the good.

Taylor Welch
The system club letters 57 Big Ideas to transform your business. That’s cool. Ken McCarthy.

Jos Aguiar
McCarthy awesome. He’s old school. One of the first people in tech. Yeah.

Taylor Welch
Yeah, he like, you know, invented internet marketing. And I heard from that book by a guy named Ben settle. Nice. Yeah. And Ben settles like this. My favourite book, I read it like, having the bathroom. Every time I go to the bathroom, I read it. I was like, Dude, if he reads in the bathroom, I’m like, I need to get this book. So I got it. And it’s great, dude, I have it marked up. I read it every couple months. Dude, from an entrepreneur standpoint, I just read one of the best biographies I’ve ever read in my life called Titan by John Rockefeller. It’s really long, it’ll take you probably like, two or three months to go through. But it’s a fascinating look at like, just how things grow, and how like, Rockefeller just pioneered, like probably the biggest company we’ve, you know, the world have seen. And I think studying like biographies, and books like that helps you kind of dial into the way entrepreneurs think. And it’s been a great book.

Jos Aguiar
That’s cool. As an individual who I can see, you know, I put my camera on foot Scott, I’ve actually got my camera on the live stream as well. So I thought, I think you probably need some visual cues. I sold him like, he kind of see me so I can really express it. Like, you’re like, What is he doing? What’s he doing? Anyways, as an individual? Who is it that has had the most impact in your life, whether it’s professionally or personally?

Taylor Welch
I’m through? That’s a great question. So I’ve learned from a lot of different people. Obviously, like Seth, who was my first coach, like, probably had one of the most pivotal impacts on my life, in business, just because he’s like, he helped me get over like the initial, like, pump, you know, to where like, I actually felt like I belong to this weird world of entrepreneurs. Obviously, like, you know, my dad, guys like Ryan, the back, Kevin Rogers. I don’t know if you know, Kevin, Kevin, Kevin’s actually probably been one of the most influential guys in the game for me. I remember when I first got started, I joined this group, I sent him some copy to look over and he, he was so kind, but he was like, you know, he’s like, Yeah, you have a lot of potential. Here’s a team to work on. And since then, you know, we’ve become friends. And I really look up to him. And just the guys in the game right now, that are really doing great things.

Jos Aguiar
It’s cool, man. Yeah. If you had to go back in time to speak to your 20 year old self, what advice would you give them based on? Based on what you know now? And yeah.

Taylor Welch
Um, don’t try affiliate marketing when you’re just starting out. That’s, that’s what I would have done different. I tried to, I don’t know if you’ve ever heard of this company called Mo, but that was like, Oh, my first like, I tried to sell that. Yeah, no, yeah, I know, dude. I’ve heard

Jos Aguiar
of it. Yeah. It’s the affiliates version of MLM is. It has.

Taylor Welch
Yeah, yeah. So that’s why it’s like, that’s why when people are like, you know, even at the beginning, when you’re like, you just came out of nowhere and you didn’t even haven’t made all the mistakes. I made the mistakes. Like, I definitely made the mistakes, but I just I we didn’t behind the scenes, you know, and that was years ago, and, but that was my first like, go at marketing. And, you know, it’s cool. If I had to do it again. It’s like develop a skill set and sell that. Sell your expertise and value not selling you know, Product licence rights for something else.

Jos Aguiar
That’s cool, man. Well, I guess my final question to you is, what questions should I ask? Don’t get other knowledge to ask you

Taylor Welch
what is my favourite drink from Starbucks? You know, what is it? Starbucks double shot. six shots of espresso. Have two of them today

Jos Aguiar
is even legal.

Taylor Welch
Oh, it’s legal dude.

Jos Aguiar
Oh, okay. You would tell the audience what what do you gain today? Cuz this got me excited.

Taylor Welch
Oh, I’m getting a Tesla came in today. Model S.

Jos Aguiar
That is exciting, man.

Taylor Welch
I was telling you. I was. I was telling him before the interview. Like, I haven’t slept that much. Because like last night, it was like Christmas Eve. And I just couldn’t go to sleep. I had to, like take melatonin to go to sleep. So I’m going to pick it up in like, five hours. So

Jos Aguiar
no, like you counting or anything? It’s

Taylor Welch
just Tom’s dude.

Jos Aguiar
Val is 15 minutes. 34 seconds.

Taylor Welch
Yeah. Yeah, I’m, I’m definitely counting dude. I told her I was like, I’ll be there early. I won’t bring you coffee. Can’t wait.

Jos Aguiar
Oh, man. Well, it’s been a pleasure having you on and show we should do this again soon. Actually do? Where can people learn more about you? And if anything, they can go download or just devour information about you wish they visit or connect?

Taylor Welch
Yeah, thanks for asking. Our main website is like the hub of everything. So you go to traffic and funnels.com and you’ll see some content we have you can actually see our main dumb simple funnel. You can register right there on the website. And all the emails you get if you know if your audience wants to, you know ask a question or something you just hit Reply All those come to me.

Jos Aguiar
Awesome, brother. Well, it’s been fun. It’ll Speak to you soon, I’m sure.

Taylor Welch
Alright, man, see you