Tony Grebmeier

Jos Aguiar
Good morning, everybody. And good evening for my American compadres. On the show. Today we have Tony Grebmeier. So, in short, he’s incredible. I’ve known him for a little while now. And every conversation I have with him, I seem to learn something more about both business about life. And honestly, myself. So on that note, I’m going to bring Tony on the show and we’ll get started. A friend how are you?

Tony Grebmeier
I’m good bag. Nice to Nice to see it’s your morning, my evening. So we get the best of both worlds.

Jos Aguiar
It is man calling from the future. So I’m diggin it.

Tony Grebmeier
So what is my future look like tomorrow? That’s what I want to know.

Jos Aguiar
Sunny Day. The world still spinning? I think we’re good.

Tony Grebmeier
All right. I like it. I can deal with it.

Jos Aguiar
Dude, let’s get down to it. What is your story? Where do you get started? Just bit more Becci

Tony Grebmeier
Sure. My name is Tony Grebmeier, I live in Colorado, originally from a small town called Santa Cruz, California. And early on, I met to have wild and crazy neighbours that ended up becoming my business partners. So I’m in year 15 of a supplement and fulfilment business with two cats that I played, you know, sticks with and hide and go seek and just learned about life together. I’ve been married 18 years, two teenage boys one getting ready to go off to college in a few months. You know, I’m just your typical hard working kid who came into a little bit of trouble and midlife crisis and somebody who’s here to tell you that your past doesn’t equal your future. And there’s a lot to learn and a lot more to, you know, share. But the real evolution of who I am as a human being is somebody who’s constantly learning, constantly applying new new things to the DNA to the to this database that I’ve got right here, like this is just a learning mechanism, as I call it, like the hard drive is constantly being defragged getting rid of the old programming, but I’m not necessarily responsible for but that leaked into the hard drive, and constantly, spending time getting rid of the viruses that you pick up along the way. And you know, you change your mindset, your frame of work, and you just figure out how you can help human beings.

Jos Aguiar
How do you help human beings?

Tony Grebmeier
You know, because I have a story and came to the edge of life wanting to commit suicide. My day was, you know, in October of oh eight, sitting, sitting after I had a conversation, where my wife had said, Hey, you look, I’m gonna, I’m gonna preface this. So it looks good, because it does. In the end, my wife and I were separated. I was out living my own life, I wasn’t paying attention to my work, my family, or my wife or my friends, and got out of the car. And at the time, my wife said, Hey, I need to talk to you. And I said, Sure, what would that look like? And she goes, basically, like, I just need to tell you, I don’t love you anymore. And she shared that because she had tried so hard to to get this head to actually wake up to the the opportunity, which was a beautiful wife, beautiful family, of business and life. But I didn’t have anything to do with it. I was more consumed with me. I was self centred and selfish. And so what I’ve learned a lot along the way, is that there’s a lot more human beings out there who deal with marital issues that get addiction issues, they, they don’t know how to live life on life’s terms. They have something they lose it and then they’re like, now what, and I literally talk to people heart to heart, I literally listen for their blind spots. And then I simply give suggestions, and I share here, here’s some common sense, this isn’t, I don’t have like some magic formula. I just have a heart that beats for another human being. And when I get that connected, and I get to hear somebody’s spirit talk, I literally feel like, you know what, I’ve been there. I know I hear tonnes of stories like this every single day in my life. And you know, I just get real and a lot of people can’t hang and see, but I figured out something along the way. My sobriety like, you know how I live my life, it’s life or death. This isn’t this isn’t a playground, this isn’t like I go go to the amusement park and I ride on the merry go round. What I’ve actually on is a roller coaster. It’s all day up and down, up and down, up and down. And how do you build some normalcy in your life. And so I just help people to see where they maybe been inauthentic, where they’re being selfish, where their pride has gotten their way where their their their egos really big and it just needs to be deflated a little bit. And they they need to come become humble and get into gratitude. That’s how I help people. I help people to really just learn from mistakes so they don’t have to hopefully make them for themselves.

Jos Aguiar
It’s come from the background you come from and that gets the whole world and kind of build route of sales. It’s larger than life. So you experience the highs and extreme lows and extremes.

Tony Grebmeier
Yeah, I mean, back in the day You go to Vegas, and I’ll just give you a mindset of like what my life is like really quick. So gambling to me, for example would be like five or $10. A check my poles. All right, I’d lose when 25 bucks, check my poles, getting a little sweaty palms 50 bucks, 100 bucks 250 500 bucks a hand. There was never enough it was I was always after something. And I didn’t know what that was I was after the chase the victory, the thrill. And it was never enough no matter what I did. So now that I run a supplement company, you got to realise I listen to a lot of people who are calling in all day, and they’re in the case of their life, they, I got $50,000 I need to start a business. This is what I want to do, you know, I’ve got this, I’m gonna hook this up, I got this bank, I’m going to buy these products and I’m going to launch I’m gonna make millions. Okay, why is it any different. They’re chasing something, they’re just literally chasing something. And so I’ve you know, 20 years of experience talking to marketers, you begin to hear the same, the same conversations, they’re just disguised differently. And so for me, it’s just truly been to a identify that I have a problem, I have an addiction problem, I have addiction, I have a like a bright, shiny disorder, I see something, I go down the rabbit hole. Next thing I know, I get stuck, and I get lost. And I just don’t want to struggle anymore in that. So I decided, you know, on 1015 of OA to stop drinking, and actually do something with all of these kind of issues that I struggled with. And, you know, just celebrated eight years of sobriety. And for me what that really means today, my wife and I are together, we were able to repair a marriage, we were able to take a stand and to break the cycle that my kids didn’t have to grow up in an alcoholic home. They didn’t have to be around somebody who was never there. They didn’t know what they were gonna get when they got home. You know, I grew up in an alcoholic home, I had an alcoholic father, a grandfather, a great grandfather had skipped one generation. So you know, my mom, my mom literally gave me the gift. She says, you know, you can break the cycle and right then she said something like, just break the cycle. What is the frickin cycle? Well, the cycle is, is you don’t have to be in a hole anymore. You can actually stop drinking and learn to have a life and she painted a picture like Picasso would. I didn’t make sense of it at first. But I said, Hey, you know what I think I’m gonna grow into like this picture. And she said, Your life’s gonna be amazing. Give it some time, maybe 10 years? Well, I’m in year eight. My life today is just absolutely beautiful. Knock on wood.

Jos Aguiar
Just give me give me your own kids as well. But I see that. They don’t need to have that future as well. Because said it goes through generation after generation. Whether you notice it or not it just the pattern repeats.

Tony Grebmeier
Yeah, and and, you know, with entrepreneurs, you can get started at eight o’clock in the morning and not finished until eight o’clock the next morning, because we get stuck on stuff. And before you know it, you know, you I gotta do this, I gotta do this. And I’m like, What do you got to do? I love talking entrepreneurs and business owners. I’m like, what is it that you have to accomplish today? Otherwise, your world’s gonna come crashing down? Like, how did you get here? Anyways, that’s the first part that I’d love to talk about is like, how did you get to this point today that you’ve, you put so much pressure on yourself, like your heads in a vise and you just keep spinning the thing around? Like, how come we have to do so much. And I think that’s just part of what entrepreneurs are is like, they gotta get this done. I’m like, Are you having fun doing what you’re doing? Like, are you are you living life like, you know, and so I’ve really begun to take all the lessons that I’ve learned along this life, and I’ve been able to start working with entrepreneurs and business owners, and that’s my passion. Like, I love what I do my work. But I really love human interaction. I love talking to business owners, and I love just, hey, let’s put the let’s put the work to the side. Because I do care about your business. But I personally care more about you as a human being. More money’s ever going to be made in life is going to be when we actually understand each other. Because then I’m going to understand what you’re fighting for. Like why did you wake up? Why did you get out of bed this morning? Is it just because you need to make a couple $1,000 to pay off some debt. Hey, man, I was so broke I was a million plus in debt. Nobody would give me any money. That’s not why I’m here today. I woke up because I was passionate, excited. You know what the life life’s in and someone knocks on my door and walks in and gives me a hug and looks at me and goes your life has meaning and purpose. But what you’re doing right now doesn’t. That’s why I’m here. Then when my mom told me my life could be amazing if I actually would stop drinking and actually started paying attention. Oh my god, ah ha number two. Then she said you could break the cycle and help your kids. Aha. Number three. I didn’t even have a hope with my wife. My wife told me she didn’t love me. But you know what? I didn’t give up on myself at that point I got that was my pivotal moment. That was the moment in my life where I said all right, I got another opportunity. Let’s not screw this one up because no one else would give me anything. Let’s go. And that’s the rebuild. That’s the that’s the rebuild.

Jos Aguiar
Question. Did you walk? No, you at that stage? Love you. But that was it. That person you’re coming up as?

Tony Grebmeier
Well, no, no. So what it was it was interesting. We when we were in, like therapy, she had said one point in a meeting she says, you know, she says I want the old Tony back, and I and I’m almost positive, I’m gonna spit these words out. You don’t want the old Tony back, the old Tony’s and aihole. Like, you just don’t want this old guy back. So that’s really, today, my marriage is better than it’s ever been even even before we were married, like we were just as my wife would put it, we have grown up together. My wife was 1819 When we met, I was six years older than her. We are in the best parts of our life right now. Like I, I’m gonna hang up here, I’m gonna get in the car, I’m gonna go home and give her a big hug. And just tell her I love her. Because those were words that I had a hard time saying, I could never let you in on that world. I couldn’t tell you my feelings. I couldn’t share what was on my heart. So she she has the real Tony today, the Tony who woke up with so much passion for joy and for the world and to literally go out and do something great today.

Jos Aguiar
What was that? Were you a macho male before? Or how come? You couldn’t?

Tony Grebmeier
No, I think a lot. As I shared with you previous, you know, I’ve spent a lifetime trying to look good to avoid looking bad. So you ask people, What does that look like? You know, it was all fraud. It was all a lie. Like, you know, I I got molested as a kid. I went into radio broadcasting. I ended up hiding in a booth telling stories, literally became really good at lying. And I suppressed all my feelings. So when you did get to know me, it was like, What do you want to call it? Like, it was like from afar, I wouldn’t really let you in. Because if I let you in, then I’d be afraid you would hurt me. And so you know, I did. I did the work man. I did the work and I’ve got some help. And I’ve been to therapy and business seminars, and I’ve talked to a lot of people. And you know, today I have forgiveness on my heart. I forgiveness for all the things that had happened to me and I have forgiveness for all the things that I’ve done to people and so I live today, I think in a futuristic way, like you told me my future tomorrow, it’s gonna be sunny. That’s how I woke up today. I don’t care about the weather outside, I just know that it’s gonna be okay. No matter what I go through. I have framework today, the framework tells me how to live a life do the next right thing be authentic, and everything that I do share transparently. And I have a lot to grow from. I have so much more to do. And yeah, I just my wife and I are married. Like we just got back from a trip to Italy. And we were gone for 12 days, it was the first time we’ve taken a trip in 13 years. So it was really the first time that we had been away that long from our kids. Since this new Tony had been here. Right so so that trip for us it was lounging around laughing playing cards, just loving on one another, living life smiling. And, you know, just singing and having a good time and not worrying about what anybody thinks. And that to me is is the gift that I’ve been given which is an opportunity today and not to care what people think about me that’s on them not on me, you know and my family puts up with me and my wife loves me so I’m I’m pretty good today.

Jos Aguiar
guess to me it seems like you’ve almost gone from a fragmented version of yourself. People are seeing like they saw they saw the part of you that you allow them to see but now you’re is more connected and really showing up as the full the full Tony that people see the full. Yeah. See, I’ve offered good stuff.

Tony Grebmeier
Well, I’ve always been good on relationships. I’ve always been good at making friends and keeping friends told you I work my two childhood best friends. I’ve got another friend from Santa Cruz who moved to Colorado A few years ago. Yeah, I’ve been blessed with some incredible friends. However, I don’t think I really let a lot of people into what I was feeling thinking now I just What do you want to know man asked me I’m an open book. Like I’ve got nothing to hide. That was part of the work too is like, we get really good at hiding. Because we’re afraid of what people think of us. Like who cares? This is out on the world. This is into the internet. This is how I run my podcast. Transparency is everything if you become transparent, what do you have to hide from nothing. So why don’t you be that authentic self and everything you do? And yeah, I mean, it’s pretty amazing when you can show up today look your wife in the eye and literally just tell her Thanks for choosing us. Thanks for loving me accepting me for all my faults. It’s my mom’s birthday. I wrote on her wall like I said today like, Dear God, thanks for sending my first angel in my life. Love me Despite everything that I’ve caused her all the frustration and pain, everything today, just Thanks for loving me and accepting me for who I am. I’m a human being learning. As you know, I go, you know, I wasn’t given a blueprint, I don’t think you were given a blueprint on how to live life. And then somehow, along the way, you put a couple things together, and you’re like, Oh, damn, I made some money. Cool. And then that became my obsession, I figured out how to make money early on, I held a lot of jobs in my teens. And so I figured out that I could just do things to make money, well then become rich really, really quick. But I was actually really broke. You know, it was it was money that was in the bank, but I was so broke living in my soul, you know, made millions and lost millions. You know, that’s what I was able to overcome in sobriety, that’s some of my proudest moments is is realising that I didn’t file for bankruptcy. But almost having a million in debt, and not filing for bankruptcy, people would be like, you’re stupid, you should just go file bankruptcy, you should just give it all back. I’m like, No, that’s a problem I created in the first place. That’s part of my amends process. That was part of me rebuilding me, is I had to be I had to own the shit that I did. I had to own the stuff that I did. And by doing so, I think I’m stronger today because of it.

Jos Aguiar
Brilliant. You mentioned earlier that you work with frameworks, I think it’s constantly come up with many entrepreneurial types. you elaborate a bit more what you mean by frameworks and how that plays out in your own life?

Tony Grebmeier
Yeah, no, definitely. I appreciate the question. I mean, so framework to me is pretty straightforward. Like, one of the questions that I said earlier is like, Why did you wake up this morning? So I asked people in my life is like, Why did I wake up today? For me, it’s easy. It’s contribution, I have a lot to offer the world. A lot of people wake up, like I had to go make a whole bunch of money and pay my bills. And, you know, I want to travel the world and see my friends and my family. And that’s great. But where do you want to go in the world? Like, actually, so my framework, my true DNA is like, what do you want out of your life, if you could do anything be anywhere I was sharing with you, two years AI unit replacing me at my office, I don’t want to be here. I want to be travelling with my wife, or I want to go go live in Italy, I want to go spend time in South Carolina with my family. I want to be able to go visit my boys wherever they go in life in college and go have fun with them. What do I want my business to be? I want it to be in three locations around the world. I want infrastructure, I have it all a vision. Now, most people don’t know why they got out of bed today. So they go to a job they don’t love they do something that they hate. Someone else told them on a dream that’s going to be their life or their job. And so they’re like they bought into that philosophy. So I say like, Screw all that for a second and just ask yourself your question, what is it you want to do in this one life you’ve been given? What is it like? It’s the one thing that you want to do? if money wasn’t an object, there was nothing else you didn’t, nothing else mattered, but just making that decision. And then ask yourself, are you doing that today? And if not, why? So because I wasn’t doing what I loved, which was being authentic and real with people I was hiding out. I never gave you everything of my life. So now that I have framework of honesty, integrity, transparency, being real with you, sometimes hurting you. It’s not my intention. It’s just my wrongness. So now that I have framework for that, then the second thing is is alright, cool. So now you have that, what is it that you truly want to do with it? If you’re, if you’re 100%, dedicated into saying, and, you know, in 20 years, I want to have a couple houses to transfer around and the world that’s awesome, then I begin to say, what are you willing to give up to get that, because you can’t have it all, you have to give up something to get that. And so when you start with nothing, after having it all, and losing it all, you get a chance to rebuild my wife and I lived in three homes until we finally got to move into a small home that we call the little red house. It’s not the biggest thing in the world. It’s this perfect little thing. And I gave up cars, all the other stuff to make sure that I had a roof over my family’s head. So framework for me is simple. It’s like what do you want with your life? What are you willing to give up to get it? And then have you ever got an accountability partner in your life to help you hold you accountable to your word, because the only thing you have in this world is your word. And most people speak lies to themselves and they begin to believe it. So find an accountability partner who will call you and your crap who literally say, hey, you know what, I don’t believe that. And then work through that framework to keep going until it becomes natural. If you take the story out of the story, and you get down to the hard, cold facts. I’m a human being with contribution. I’m willing to help an individual today who didn’t know they needed help, but I’ll be there for him. That’s pretty simple framework for me to live a good life. And if I have the mindset to do the next right thing, the next right thing that’s it what’s the next right thing? The next right thing is being present with you today. That was the next right thing for me. I can’t control my wife. I can’t control my kids. I can’t control the office. But I have this between you and me. Nothing else matters. My phone doesn’t matter nothing. I yeah, what I love to know what’s going going on in the world, yeah, but it doesn’t serve us right here in our conversation. So one of the other things is my framework is learn how to become present. Be present in all things that you do. Give everybody your time and attention. If time is the most precious thing we can never get back, then why are you wasting your time not being your word? That’s it. And then what what you look, look from in that, that regard is that everything you want in life is available. Everything. Everything, there’s nothing that you can achieve in this life you you’ve been given you. I see it all the time. I watch a story. Last night on the internet, I watched a little eight year old boy, no legs playing football. How’s he playing football? Because the rest of his body didn’t know he didn’t have any legs. And he got out there with all his heart and he just did it. And I’m like, Look, man, if you want to do something in this world, you can do it. Your limitations are all in your mind, and especially your mindset.

Jos Aguiar
That’s you. That’s very good friends with Steven.

Tony Grebmeier
Sean Stephenson, Phil Simpson. Yeah, coach and a mentor. You talk about a guy who’s had 200 bone fractures, confined to a wheelchair two foot eight. And you’ll tell you, that’s 5% of his story. That’s 5% of his story. Once the rid the world of insecurity, you want to talk about bringing change to the world take on a mission like insecurity. Go read that in the world. So yeah, I mean, I don’t I don’t allow I don’t buy into people’s BS. I just try to get down to the truth. Tell me what you’re about where you want to go. What do you need help with? Can I help you? If not, then let me find somebody who can. During our conversation, I was like, dude, I’d love to introduce you to show and you’re like, please do. I’m like, Okay, let’s make the intro happen. A lot of us forget that we can have this this amazing gift. And I wasn’t able to do this. When I got sober. I wasn’t able to ask for help. I had to get 12 steps. I had my mom had a ring my ear for 44 minutes until I finally said okay, okay, okay, okay, I got it. I got it. I got it. I do need help. Sometimes we have to to love people. We got to love upon people. Don’t give up on people. We gotta love them. We need people need help today. And I promise you, you’re like, Oh, nobody needs help. I’m like, we all need help.

Jos Aguiar
Thinking. I think the world conspires to help you as long as you put it out into the world. Some of you Yeah. But

Tony Grebmeier
when you’re a disease mindset, like I was, I’m a disease mindset. I didn’t have anything. So now now what do I have today? I have an empowered mindset. That’s what I have today. It

Jos Aguiar
quick stick, step back and move into the business side of things. Tell me Yeah, the nitty gritty.

Tony Grebmeier
I love it. Yeah. So business business, for me is awesome. Started in 2001. in Van Nuys, California, $5,000 started a supplement business had no frickin clue what we were doing other than let’s go into business and have some fun together. I was in a previous supplement business with one of my partners. And we transitioned away from that on October 20, of 2000. And we you know, we said what would we’d love to do and I wasn’t having fun. And he’s like, Well, what would you like to do? And I’m like we should, we should make liquid supplements or, you know, pills or do something where we were having fun. And we wanted to create the hours and the rules and everything. So that’s what we did. And we started a business March 1 of 2001 $5,000, barely had enough money to lease went to IKEA bought like $1,000 in furniture. We each needed a desk and we needed a conference room for what we didn’t know we were going to need. And we didn’t even have product. But we had a dream and we started making calls and built a website and started selling product from basically an empty cart. We had no money and all of a sudden money’s coming in. We’re like oh crap, we need to go buy some products. So we went and I think our first supplement was a liquid product. So before five hour energy, we were selling liquid shots. And so we were selling three different flavours we had like

Jos Aguiar
it’s a huge company, isn’t it? Oh, five our

Tony Grebmeier
energy was huge. Yeah, we were four years before five hours. We were four hours for four years before them

Jos Aguiar
it’s the electronic build a spaceship something the moment that guy

Tony Grebmeier
yeah, he’s doing some really really cool stuff. If you talk to him, it’s not about Energy Shots. It’s kind of like Elon Musk in a lot of ways. It’s not about what you think it is. There’s a lot more to the story

Jos Aguiar
a story but that’s yeah, no so

Tony Grebmeier
the so that we did that for a while we started making some money and it was a lot of fun. And then we decided around 2000 to 2003 to to get out from being retail we had a bad kind of experience with a fulfilment company that was helping us and so we flipped the script and we said why don’t we build a company that we would love to be a part of and we what we realised is that there was a big need for fulfilment in the industry. People could sell a product but there wasn’t always a company to help get it delivered there deliver the WoW on the end of the the customer. And so we started really kind of moulding ourselves into a wholesale business and So for probably four or five years, we really were a wholesale distributor, a lot of business in Australia, a lot of business in Turkey, you know, 43 countries around the world, everything looked great. And then what was really missing was kind of some integrity in the industry and in the business place. And so partners and I kind of just kept moving forward. And then we got into this on demand business model that we have today, where we supply products to marketers, so there’s 60 products, they can put their name on it, send us a CSV file, or get connected to our API will receive the batch of orders shipped to their customer, and we can help deliver a wow for them on there. And so it’s packaging, it’s the marketing and you know, the details inside the package, whatever that looks like. And, you know, some 15 years later, we’re still here, we’re still being innovative, constantly looking at what’s next in the industry. And it’s like, it’s always fun, you come to work, it’s like, Will Ferrell and elf, you know, like, you do the little Jack in the Box. And you just don’t know what you’re gonna get each day, you just you just keep going, you just don’t stop, you just keep, you keep turning every single day and you figure it out. And we’ve experienced a lot of growth in our business over the last three to four years. I think a because we got our name out there. But B people also realise that there’s a lot of garbage out in that industry, man, there’s not a lot of companies that with with a lot of integrity. So sometimes people go for price, and they jump ship, they go try some other company, and then they say, Hey, can we come back? And I’m like, yeah, what are you looking for? Well, I was looking to, you know, save money. Like, that’s fine. Did you think about saving your customer? Because that’s what’s really gonna, you know, you need to do is really, how do you save a customer? You spent all that money in time acquiring your customer? What are you doing to save a customer? What are you doing to sell that customer again, and those are the systems and programmes we have today. As strategic partners, we’ve got a lot of great resources at our fingertips that we we get to give 20 years of experience to a lot of people calling us on the phone today. So instead of some company just selling your stuff, I’m helping you to figure out how to keep your customer and then sell more stuff to them, but also build a brand and a relationship with those customers. So they keep coming back.

Jos Aguiar
Difference between you and many other companies is that you work with them to build a company that has a plan 510 15 years in the future, whereas most people just have that promotion. Like let’s make money now. And tell with tomorrow.

Tony Grebmeier
Yeah, I mean, you you’ve done stuff with gyms, you mean gyms are always constantly trying to put new people in so they have seasonality that they’re always experiencing. Supplements are no different.

Jos Aguiar
Yeah, because John’s been around for the long run. And things like this. I guess. Entrepreneurs just starting off, and people who are more seasoned, they know that the longevity of the business is where the value is, so to speak to yesterday, look at purely just the value make a small amount of money each year, but then you can sell it for a lot more if you have longevity and it’s a valuable business.

Tony Grebmeier
So true. So true.

Jos Aguiar
What is your vision with ship offers? So you said you want to be in three on three continents? That’s so

Tony Grebmeier
my vision or my partner’s vision because we we have a tripod philosophy? So that’s been part kind of an interesting plan. So I’ll give you the context for that. So all three agree or we don’t do it. All three of us agree so to to say yes. One says no, we bail one says hey, I really want to do it two says no, we just don’t do it. So all three agree. So we literally moved into the largest amount of space after 14 years in business. And we filled it up in basically three and a half, four months. So we just signed a deal to acquire the same amount of space and knock hole on our wall. And to build this thing out. Where I see our business basically the next three to five years is probably much like it is today but really refined even better than it is today. Where we’re really we’re truly doing more on demand and niches that are specific. So like survivals great pet is great health and wellness. So you know Muscle and Fitness, general health, that type of stuff, but really having more services that are on demand. So maybe it’s boxes, maybe we can print more stuff in house versus using vendors down the road so we can cut the time so we can print on demand and even ship faster out of here. Look, you got competition everywhere you look, I’m not afraid of competition. What I am afraid about is not making changes in the industry and just sitting still and stagnant. That’s what I’m afraid of the competition things good. You study your competition, learn from them, and see what you can apply to your business in your life. Competition is great. And I’m friends with a lot of supplement and fulfilment companies out there. That’s another great thing is don’t be afraid of your competition. Call them ask him questions, meet him at times to go sit down and have a drink. You know you’re going to learn a lot from them. They’re gonna learn a lot from you. And maybe there’s some hybrid things that you can partner on.

Jos Aguiar
Things Jeff moves to me like when you start looking at competition as competition the game changes

Tony Grebmeier
Yeah, I’ve never I say it like this. And it may or may not work for you. But the idea is that Domino’s delivers a pizza to your house, and you let all the people in your house, take a piece. Well, I’m cool with the crumbs. Because you know what, at the end of the day, if you’ve ever watched people eat pizza, they throw some stuff back in the box. Well, if I take all of that and mash it all together, my piece is bigger than all the pieces that were there. I’m happy with it. And I’ve literally lived in that mindset, I’m like, I have an abundant mindset, it’s all gonna be okay. It’s just my belief systems, man. And it was like that no one and it’s still like that, and 16 into 17. It’s just, you got to have a strong belief system, you got to be your number one fan. And so when we go out, and we help our customers, I say this, and I say this as a maybe a bad sales technique or a good one, it’s but it’s worked well for me as man, my job is to hear you out. And to give you some sound advice, not about filling up my pocketbook. My sound advice is to help you as a human being on planet Earth. If I can do that, and you choose to come back to me, I’m going to love to work with you. But I’m going to tell you, we’re going to make mistakes. We’re going to make a lot of mistakes along the way. Because we’re dealing with data, just dealing with data, you put the wrong address, you blame me that the customer didn’t get their package, you just something was supposed to go in a box and went in the bag, something was supposed to have a sticker on it, and it didn’t I deal with humans. And it just happens if you ever ordered from Amazon and got the wrong product. It just happens. But I want to tell you this ahead of time. So when you have that call, go, oh, you screwed up, I’m like, Hey, I just want to let you know, I’m not perfect. We’re just gonna make some mistakes, but I’m gonna promise you this will fix it. That’s the integrity part.

Jos Aguiar
I think that’s what differentiates you in your space, that you’re able to have those honest conversations and people you may not get a sales initially or may take a little bit longer relationship to deepen, develop. But once they become a customer and once they fully trust you that’s customer for life. It’s not hit and run relationship. It’s Tony’s My guy is my boy, and I’m going to stay with him. As long as I’m in business. I think it’s long term. Yeah.

Tony Grebmeier
And I think it’s how all businesses should be run. And, you know, I I wake up in the morning, my phone’s voicemails are full for a specific reason. My I don’t answer my email on my phone. Like I said, it’s all presence with you. So when my customers call, I try to give everything I have to that customer. And so yeah, you hit the nail on the head. For me, it’s interactions with humans. It’s really learning about their needs, and then finding a solution. If you go find my mantra in life if I can’t help you let me find somebody who can that’s that’s a great way to live life today.

Jos Aguiar
Let’s all there has

Tony Grebmeier
reconnected not hard.

Jos Aguiar
Like I said, I think I told another friend of mine. I can reach anyone in the world, as needed put up to put out to my circle put out to people like you and they’ll find a way to connect anyone. It’s sure it’s possible.

Tony Grebmeier
Who’s your let me ask you a question, who’s the biggest person that you have an idea of wanting to meet? Let’s just throw that out there right now that you haven’t met yet.

Jos Aguiar
Elon Musk man. Big. So

Tony Grebmeier
all the people listening, we have to try to figure out how to make that happen. Right? Because that I say, and once you ask it, Nick went from fantasy in your head to possibility and there’s a gap in between reality and that gap is what you just have to work on to do and who can you meet? Who can get you connected?

Jos Aguiar
rundown saying I’m at the stage where I’m talking to people, I’m still developing my skills. And I know it’s gonna happen when it happens. It’s not a sure thing.

Tony Grebmeier
That’s the I my friends yesterday at Tesla, they were there in Fremont looking at cars. And they were looking at just a couple cars. Yeah, you’re always just a couple people away from whatever it is that you want on Earth. That’s exactly

Jos Aguiar
what he like, this has been like, no same for yourself with your podcast, and it will feel your connection with and what you’re doing with Genius Network he with Genius Network. Yep. He said, we’re completing this show. And it’s just amazing quality of people you just want to hang out with and then some business might transpire as a result of that, but just people you’re hanging out with in the first place.

Tony Grebmeier
Well, the thing is, like they always say like, there’s all cliche, right, you are the five people you hang around with. Right. And so when I’m out at masterminds, and I’m like literally looking around, there’s Robin Sharma and you turn your left, there’s dad, Dave Asprey and you’re like, Whoa, like, you’re not around just a couple people. You’re, it’s like your network of influence just grow. It’s Josh Felber. It’s Vinnie Fisher. It’s like before you know it like Aaron Hein like guy who runs this company. fitaid lifeaid. And you’re like, oh my gosh, like you’re just getting connected to these human beings. You’re like, I never had that before. So you got to get outside of your comfort zone. Stick your hand out and ask how you can be of service. Don’t ask what they can do for you First, ask what you can do for them first.

Jos Aguiar
That’s awesome. Sorry. What is it? What is next few, your business to long you’re doing your thing, you’re still doing the show. But you are starting to learn interesting things on your own conversation that you’re having man. Like, I feel like there’s a more contribution you want to do,

Tony Grebmeier
dad. So the project that I’m working on right now I’m actually going to their studio on Friday to record some videos a good buddy of mines allowing me to into his studio, I’m launching just a personal course just to help other entrepreneurs and business owners continuously destroy excuses that they’re making in their life and not getting the results that they want. So I’m launching destroying excuses in February. And I’m finishing up a beta test right now I’m gonna launch another beta test in January. And it’s all private. Right now I’m learning a lot getting a lot of feedback from you know, six, seven and eight figure business owners.

Jos Aguiar
It’s okay, so no one knows apart from you, me and everyone else.

Tony Grebmeier
But, uh, yeah, I’m, I’m having a lot of fun. I mean, you want to talk about learning a lot about yourself, put something like this together on a total whim, just to throw it out there. And I had no idea I was gonna launch anything after it. I just literally just wanted to create some massive amounts of accountability. But this is what I do every day in my life. And a lot of people have asked me for some framework. And so I just simply shared and now I got a bunch of entrepreneurs not paying, but learning. And greatest testimonials will come from people who give you honest feedback. And if you know what our podcast and our conversation right now is, it’s real. So that’s what sucks. The experience is in the group, I don’t want people to be in a group who are fake, I want people to who want to have basically a transformation, because then there’s the opportunity to basically grow and build anything that you want. Because now you’re not living fake, you’re living real. And they begin to think it’s funny, like I So tomorrow, everybody gets to record their three week in video. So I get to see everybody from week one. They’re like, Hey, how you doing? My name is Bob, I’m here to just kind of have a breakthrough in all areas of my life. And then all of a sudden, like week two, they’re kind of like this. Now they’re like, Hey, how you doing? And that’s what happens when you actually help people work on the stuff that they don’t spend any time doing. And what it really is, is just getting to learn this person right here, just to get connected to the inside here. So So, so that’s my fun. My fun thing, podcasting will always be a love. It’s passion. You know, you can’t you can’t be on the radio in real life. And not have fun podcast.

Jos Aguiar
You man. Good. Justin Christiansen, love me some Tony G.

Tony Grebmeier
Good old Justin. I love that cat. Yeah, and there’s another guy that you get from podcasting. Didn’t know Justin, talk to Justin on a periodic basis, you know, that’s what’s cool, like, didn’t know um, got, somebody dropped me an interview notice and I said, Sure, I’ll take that interviewed Justin. And now from there, I met Marty McDonald. And you began to meet more people from reaching out. You know, that’s again, that whole reaching out your hand and just asking you can either be told yes or no. That’s funny. I

Jos Aguiar
think I see it as a digital handshake. It’s relationships data, though. Yeah. Yep. But you get to pitch

Tony Grebmeier
digital is it? Can you buy the domain digital handshake, calm? That’d be the domain to buy right there

Jos Aguiar
even stood? Let’s see if you’re in beta Stewart.

Tony Grebmeier
Digital handshake. That’s it.

Jos Aguiar
Really? The best way to speak to people just have conversation? And yeah, I can’t say enough about how amazing it is to talk to brilliant people every day and to be present for this hour every morning.

Tony Grebmeier
Yeah, and the stuff that you’re probably taking away from it, you would never would have even thought would have been possible. Before you even started this. Like, why? Why did you start this show? I’m just curious. I’m asking you a question. Now.

Jos Aguiar
Honestly, I was having great conversations, and it kept coming up in this, on this point off the call that we should really have recorded that to share with people. So

Tony Grebmeier
eventually, and so how’s the process been for you? Like it’s been evolving, right?

Jos Aguiar
It’s been evolving. Yeah, it’s been a it’s the same old same thing that we’re doing, but just learning how to ask better questions and

Tony Grebmeier
more. So what’s the question? What’s the question you want to ask that you’re afraid to ask? That’s what I always love to ask a guest. I’m like, hey, if there’s one thing that I didn’t ask you that you’d love to share? What would that be? For that route back when you don’t have any I’m really good today, actually, to be honest with you. When you get really present with people, and you just get raw, like, I have a personal belief system and this may turn some people off. But in 30 seconds or less, I need to I need to get to connection. Or I get I get like a you know, whatever, because I’m not getting the real you. I’m getting just I’m not getting somebody who has the ability. Now some people say Isn’t that a little harsh? Because you could turn away some really good things. I’m like, No, that’s why I’ll usually share First, I like to break barriers first, just go quick, get get down and dirty, if that’s the word you want to use, just so that I can tell you it’s okay to share. And then if I get you to open up, man, I won because now we can get real and raw with each other, because I believe nothing lives on the surface. I mean, weeds do, I guess, like they mean, some BS lives up here. But the real rottenness lives down low. So why don’t you get into the gut and actually have that kind of back and forth banter in that conversation that really gets you to be like the gentleman you and I both know John Dwyer, we, we were having a conversation in the very end, he shared some authentic stuff, from basically reading my bio, coming on the show at the very end. Side note, he’s like, Hey, can I come on again? Or Can Can we do another show again, because I want to share this. That’s what happens when you get open and honest and you let your guard who cares? I have so much frickin dirty laundry on the internet. It’s like, it doesn’t matter. The only thing that matters, man is that you’re having real conversations with real people today who genuinely care about you. If they care about you be you share everything you’ve got. You know, I got one judge and he’s up in the sky. That’s about it. Everything else is good today.

Jos Aguiar
Cool. So fitaid Okay, you just did a little promo thing out there.

Tony Grebmeier
Hey, I could get you some Perrier too. So but you know what, man it’s it’s stay hydrated. That’s my thing, man. Stay hydrated, drink good things.

Jos Aguiar
Well, that’s something what is, you know, people have seen some game, obviously, with your own work. What are the biggest body hacks, performance hacks that entrepreneurial person can do?

Tony Grebmeier
I think from like, intermittent fasting has been great for me. So I love intermittent fasting, you know, finding up an eight hour window of the day and consume food try to consume food that is it, you know, bread, and it’s deep fried and be healthy. And you know, Sean Stephenson gave me a simple little thing of like, Hey, do whatever you can do. I’ve had major knee surgeries, I’ve had six total. So he was said, like, you shouldn’t have an excuse for not working out. He’s like, in your own home. He pulls up his shirt. He goes, Man, I’ve never seen a fat man with a six pack. So he lifts up his shirt, and he’s like, ripped. And he’s like, Yeah, see, he goes, I just make sure I do something every single day, 510 15 minutes, just push up sit ups, pull ups, anything that you can do just your body weight. So for me, intermittent fasting works, you know, fitness, getting to the gym a couple days a week, if possible. But because I travel a lot, I don’t always remember to throw my gear in my bag. So you know, just running in place, you know, just your own body mass and weight. And then I think the other thing that’s really I’ll share this with a group because I think it’s it’s important. One of the exercises that I’ve been giving to the people in the beta test is what I call z through a, it’s really simple. You just grab a piece of paper, and a pen. And let’s take your yesterday. So what time did you go to bed last night? All right, 1am. So if you grab, grab a piece of paper and literally write z through a. And I want you to write everything you did from one o’clock when you put your head on the pillow backwards until that morning, that you you woke up earlier in that day. Alright, work yourself backwards, keep that piece of paper and do that every single day for an entire week. And I’ll find you probably three to five hours in your day that you’re spending wasting, just doing stuff that isn’t moving you ahead. But most most likely keeping you where you’re you’re at right now. And if you can make that little adjustments, and there’s more to my work day, but that’s an important thing. Because it becomes clear, you’re like, oh my gosh, you know, I was supposed to do this one thing. And next thing I know did that and then what you do is you take it and you compare it to your workday to your normal calendar. And you’re like, No wonder I’m not getting stuff done. It’s simple. It’s what I call the best time is reflection time looking at what you did actually not the stuff that you said you wanted to do. It’s just another way of going back and looking at your day. So so so it’s it’s

Jos Aguiar
simple. Do you do have you done the 15 minute block type stuff?

Tony Grebmeier
Yeah, I mean, I so I, I It’s funny I journal time block all my stuff. You know, I listened to a Gary Vaynerchuk interview one time and he was like, you know, I used to do you know, hour interviews and I got them down to half hour then I met on a 15 So everything on my calendar now is 45 for podcasts, I used to do an hour what can’t be done in 45 minutes, you should know everything. And then my 30s are down to 15 and I’m going to eventually take my podcast from 45 down to 30. And my you know opportunity calls down to 10 like come to me with your best stuff let’s figure out what you need and I want to move like from thing to thing to thing with the most amount of ease in my day possible. So I have somebody to help keep me on point and move me from thing to thing to thing so I’m like I’m done. Like my day by the time I walk in is completely created for me. Nothing new shows up On tomorrow’s calendar that hasn’t been put there today, unless there’s a major problem, and somebody in my company doesn’t know how to figure it out. My days already created.

Jos Aguiar
Just finishing last fall alert, what’s been the most profound piece of advice you’d like to give people this podcast or piece of advice you’ve been given yourself in life?

Tony Grebmeier
Yeah. I think there’s two, I think there’s two pieces of advice. And one is, is don’t be afraid to ask for help. So one of the most profound things that I’ve ever witnessed is that asking for help is not a sign of weakness, but a sign of greatness. Begin be okay with asking for help reach out. And then number two is the quote that I live by every single day. It’s kind of what I think I try to emanate in this world is, is Gandhi’s quote, you know, be the change you wish to see in this world. You know, it starts with me, it doesn’t start with anybody else. It starts with me in the right mental attitudes when I get out of the car, and somebody pisses me off, and I should Alright, cool. Hey, sorry about that made a mistake, move forward, you know, at the gas station, and somebody needs help be the person to go over and help them pump gas. See a shopping cart in a parking lot, push it back in, don’t have the mindset of what somebody else will do it that’s somebody else’s job. No, it’s it’s it’s somebody else’s job, but doesn’t mean that you can’t be helpful. Be a good neighbour, knock on your neighbor’s doors and say hi, every once in a while, don’t be afraid of people. I think it’s all of that. And I say like in more because the end of the day, man, someone took enough time out of their day to save my life. They literally knocked on my door and told me that my life had meaning and purpose. And in that moment I woke up to the reality is that anything that you want is available to you, you set it like meeting Elon, you know, it’s going to happen, it’s just when it’s going to happen. And don’t be afraid. Don’t be afraid to get outside of your comfort zone. If you live too much in your comfort zone, you’re going to be stuck. But if you break free, and you do some things that are uncomfortable, like like going live with the show, you know, hey, I don’t know all the answers. I don’t know what the heck is going to happen. But you know what, you’re creating something. And that’s where I think greatness lives, I think create greatness lives in that uncomfortable state. I mean, that’s it. I mean, that’s this, the two pieces of advice that I think are the biggest for me is don’t be afraid to ask for help. And then for me is like just be the change you wish to see in this world. If you don’t want to talk about politics, don’t talk about politics. If you don’t talk about religion, don’t talk about religion, but just be the change that you wish to see in all areas of life be being a frickin awesome human human being that’s it just be incredible. It doesn’t cost anything.

Jos Aguiar
Tony, where can people learn more about you?

Tony Grebmeier
What was the question?

Jos Aguiar
Where can people go to learn more about Tony G?

Tony Grebmeier
Okay, just wanted to make sure I heard it right. to two places so you can go to ship offers.com ship offers calm and my email is just Tony at ship offers calm. Or if you’d like to learn more about my podcast and the guests that I’ve gotten a chance to interview. Josh, gear your your your episodes coming up soon. You can go to Tony G show.com. Tony G show calm. And anyway, I can help you from Facebook to an email. I’m happy. I’m open and I’m willing to help another person today.

Jos Aguiar
Guys connect with Tony. He’s awesome. And that note, I’m going to sign off

Tony Grebmeier
thanks again for having me on your show.

Jos Aguiar
Not a problem. Here we have tomorrow guys. Let me double check this real quick. I don’t have it in front of me. So tomorrow on the show we have Marie Edwards and Marie. He owns operates a number of E commerce businesses as well as training upcoming entrepreneurs. So exciting guy. I’m looking forward to it and I hope you all ready for an exciting interview. Then I’ll see you all next time. Killman